Applications Are In—Here’s How to Maximize Enrollment Yield

With applications in, now’s the time to turn admits into enrolled students. Yield season is a powerful chance to connect, create value, and drive commitment. Here are key strategies to boost yield this cycle:

1. Make Outreach Personal

Students want to feel valued. Assign admissions counselors, faculty, or ambassadors to connect with them individually. Personalized messages from different contacts—like a professor or peer—build a support network that establishes a sense of belonging.

2. Host Engaging Admitted Student Events

From campus events to virtual meet-ups, admitted student events offer a glimpse of your community. For distant students, a “Day in the Life” experience—complete with live panels and tours—can help them visualize being part of your campus.

3. Facilitate Peer Connections

Peers play a major role in final decisions. Encourage authentic connections with current students through ambassadors or “admitted student groups” online. These informal spaces allow future students to ask questions and feel a sense of belonging.

4. Engage Families

Families are part of the decision, so keep them informed. Webinars and Q&A sessions addressing safety, support services, and finances can increase their confidence in your school.

5. Leverage/showcase your alumni network

Showcase real student journeys and outcomes. Social media “Student Spotlights” or email stories of internships and alumni successes illustrate the value of a degree from your institution.

6. Maintain Consistent Follow-Up

Thoughtful, regular touchpoints help keep the excitement alive. Consider welcome packages or “Countdown to College” kits with school swag to make admitted students feel part of the community.

These strategies build connections that drive commitment, turning accepted students into proud members of your campus. Yield season isn’t just about enrollment numbers—it’s about welcoming students who’ll thrive at your institution.