Beyond the Welcome Wagon

Welcome Aboard! Communications for Admitted Students (Spring ’24 Edition)

Welcome Aboard! Communications for Admitted Students (Spring ’24 Edition)

Congratulations, you’ve just welcomed your newest class! But the work isn’t quite done yet. Now comes the most important step of nurturing excited interest and turning “admitted” into “enrolled.” That’s where unique communication comes in. 

Forget about the generic acceptance letter; today’s admitted students seek out engagement, authenticity, and a glimpse into their future campus life. This Spring ‘24, let’s get rid of the traditional and dive into fresh ideas for connecting with your future students:

  1. Beyond the Welcome Wagon: Personalize It!:

Instead of sending out a mass email, consider sending handwritten postcards with welcome messages from faculty or current students. This adds a personal touch and showcases the friendly faces they’ll encounter.

  1. Show, Don’t Tell:

Offer interactive virtual tours beyond static 360° views. Include videos from students ambassadors, spotlighting their favorite spots and campus life activities. Make it immersive and engaging!

  1. Get Social with Q&A Sessions:

Host live Q&A sessions with current students, professors, and admissions staff on Instagram and Facebook. Let admitted students ask their burning questions directly and create a sense of community.

  1. Unleash the Power of Peer Connection:

Connect admitted students with each other through online forums or social media groups. This allows them to build friendships, exchange tips, and overcome any pre-enrollment jitters. 

  1. Tap into the Power of Data:

Make sure emails are personalized based on students’ interests or major. Include relevant programs, student organizations, or faculty experts, addressing how their unique goals align with what your institution offers. 

Bonus Tip: Make it interactive! Include contests, polls, or scavenger hunts in your communications. Encourage admitted students to explore the campus website, social media, and hidden gems of your town. 

By thinking outside the box and prioritizing your personalized, engaging communications, you can ensure your Spring ‘24 admitted students feel welcome, informed, and excited to join your vibrant community. Start creating those communications and welcome your future students with open arms!

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